The Bundesinnungsverband des Gebäudereiniger-Handwerks — the German building cleaners’ trade association — publishes an industry report compiled by IW Consult, the consulting arm of the Cologne-based German Economic Institute. The June 2025 edition puts the sector at 34,824 businesses, 658,325 employees and 27.55 billion euros in revenue, with the trade census of the Federal Statistical Office as the underlying data basis (reporting period through 2023). The association describes the trade as Germany’s largest by employment, and the share backs that up: 11.2 percent of all employees in the skilled trades subject to social insurance contributions worked in building cleaning in 2023. For scale, the Federal Statistical Office counts around 564,000 skilled-trade businesses, 6.0 million people employed in them and 762 billion euros in revenue for 2024 across all trades.
What makes the staffing situation hard is not decline — it is growth. Over the 2008–2023 reporting period of the trade census, employment subject to social insurance grew by 51.7 percent in building cleaning against 14.9 percent across the trades as a whole. Per the same report, 29.6 percent of all additional jobs subject to social insurance created in the German skilled trades came from building cleaning alone. Revenue moved the same way: between 2015 and 2024 it rose 80.2 percent in building cleaning against 40.1 percent across the trades.
That is the shape of the problem, and it is worth stating plainly because it contradicts the usual framing. This is not a shrinking industry losing people. It is an expanding industry that has to recruit continuously just to stand still against its own order book — in a labour market where every other entry-level employer is recruiting from the same pool at the same time. Demand for cleaned square metres grows faster than the number of people willing to clean them at the hours the work has to happen.